Fanatics CEO gives honest answer about MLB jersey issues
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Good Saturday morning, Uni Watchers. I hope everyone has had a good week. Just when things seemed to be somewhat settling down with regard to the recent outrage over Nike’s new uniform template and player/fan/jersey collector backlash — covered on Uni Watch and other outlets for the past couple weeks, Fanatics CEO and founder Michael Rubin sought to defend the company’s role in the process.
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“This is a little bit of a difficult position. We’re purely doing exactly as we’ve been told, and we’ve been told we’re doing everything exactly right. And we’re getting the s— kicked out of us.” Rubin said. For good measure, he added, “That’s not fun. Normally when I get beat up it’s because I actually did something wrong.”
Chapters:
0:00 Revisiting all the MLB jersey problems
4:35 CEO Michael Rubin Comments
7:54 Takeaways
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Regardless of how much blame should be placed on Fanatics, this is a perfect example of how a CEO should NOT respond to a crisis in their business. You don't "blame shift" by saying "we built it to design". Your company should have had the skill to realize there might be a problem and to address it before this was released.
Come on guys. We all know the changes to jersey construction were based on cutting cost. Those dri-fit materials are thinner, less expensive and easier to wear down than the traditional jerseys. Nike wanted to save money. This comes from a person that likes dri-fit and performance materials for the most part. I’d just prefer baseball jerseys to be a bit more substantial and weighty.
Verlander's looks better the Cardinal jerseys I've seen. (Cards fan here). The names look like poorly applied iron-ons I bought at WM.
Can we stop acting like the jerseys are "different"? They're low quality. That's a lot different than an aesthetic redesign.
Fanatics are who we thought they were! I bought one NBA jersey from them 3 years ago. I said never again. It's was dog S
No matter who’s fault it is with the new jersey’s, I don’t trust Fanatics at all. I ordered a new Padres jersey with Machado’s name on it. They sent me a jersey with the name Machedo with blue and yellow letters. No response of there costumer service. Them doing the MLB jerseys, is a good reason to not buy new jersey’s until they are out.
Fanatics ruins everything they touch.
Fanatics bought Majestic what are you talking about
Makes me appreciate my 05 WS Astros jersey even more. An OG majestic jersey with actual patchwork.
Hi Brodie
This video reminded me of Fantics to soon produce baseball cards in 2026 I am a huge baseball fan here who collects jerseys , merchandise and cards I personally feel that fanatics is the modern day monopoly you have this and the NHL and in two years 2026 Toops who has been producing baseball cards for 70 years for MLB. Fanatics will have the licensing to produce MLB cards and as a lifelong baseball fan and sports collector I am not liking this yes I know its in two years till Fantics produces baseball cards for MLB but like you said we need to be opened to change as much as it hurts to see toops stop producing baseball cards for the MLB and I am hopeful and regain trust of not only MLB fans but the baseball card community
– David P L
Shits hilarious. Will never buy another jersey until we go back to high quality.
Sorry Brodie but it's a little naive of you to believe that performance jersey bullshit. It's all done to cut costs while gouging the consumer with an inferior product, nothing else
I feel bad for people who are vision impared and now cannot enjoy the feel of their teams logo and players name and number.
Michael Rubin has a serious case of “management bias” where any criticism falls on deaf ears and nothing gets changed so long as the profits keep rolling in. ??????
I have a friend that uses a completely appropriate saying at a time like this, “the cheap guy…pays in the end.” What we’re really talking about is these jerseys being as cheap as rubber dog shit from Shang Hai. ?????????????
A's new stadium
Shrinkflation. Fanatics is the Ticketmaster of sportswear
There's a laundry list of issues with these uniforms. Unnecessary Font changes, see through pants, colors mismatching, last names look like little league jerseys, and iron on everything is just tacky. I believe the worst part is the clearly lower quality and materials and yet they upped the base price for each jersey as if their consumers are stupid. We are all talking about who to blame instead of what can be done to fix this. It is a multimillion dollar problem as you know they made hefty stock for the start of the new season not to mention the planned city connect jerseys that have missed so bad thus far, you know they are in production already with these lower quality materials. baseball has quite the hole they've yet again put themselves in.
I bought some shirts a month or so ago. Fanatics uses the cheapest shirts they can find. I have Nike and Majestic shirts and they are 100 times better then what Fanatics is offering. And they aren't even cheap. Still 30+ a shirt. I feel like this is a big mistake for MLB. It wasn't broken to begin with.
I hate NIKE
What’s crazy is how much they are charging for these jerseys. Almost $180 for something that cheap looking is ridiculous.
Fanatics sucks!!!!
Thank god the jerseys are easy to dry. Major league players are notorious for doing their own laundry
It's all about money … charge more for less costing production… its huge profit. Everyone knows it.
Knockoffs used to be "knockoff quality" but Fanatics totally normalized knockoff quality. I've fallen for their crap quality for years and regret it every time. Fanatics have no credibility, and that is on them.
Fanatics’ comment reminds me of the Stonehenge monument scene in This Is Spinal Tap.
I'm guessing they're not charging replica prices on jerseys that look like cheap replicas.
Nike is a disgusting company that should not be given contracts to make any uniforms, gear etc… all cheap garbage made in China