☘️ FLASH: Leafs Redesign St. Pats Jersey; Canes Plan Rebrand?



The Toronto Maple Leafs revealed a new look for their St. Pats throwback jersey and the Carolina Hurricanes polled fans on a possible rebrand. Take a look at the concepts they showed in the survey!

▪️ CHAPTERS ▪️
0:00 – Intro
0:30 – St. Pats Redesign
2:53 – Canes Rebrand?

The FLASH REPORT is an Icethetics Original Series that delivers breaking news and announcements in the world of hockey design.

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47 pensamientos sobre “☘️ FLASH: Leafs Redesign St. Pats Jersey; Canes Plan Rebrand?

  1. If it were up to me (and it's not), I would say Carolina really needs a total rebrand, including new colors. IMHO their look has never been very memorable, and it has gotten really forgettable over the last ten years, and especially directionless since Dundon took over. They're lost in a sea of better looking red and black teams in Chicago, New Jersey, and and Ottawa. Even Detroit, whose look they tried to mimic in their 2013 rebrand and got mocked rightfully for doing so.

    I think their best bet would to do what Vegas and Seattle did and find colors no one else is wearing, but they're clinging on too hard to the warning flag iconography to even look in that direction.

  2. Def not a fan of the canes jersey, the logos look like corporate simplification, and the lettering looks like a baseball team. Maybe ok as a 5th logo (ciz they have so many) but they already have so many alternates so I don’t think it’s needed

  3. The Hurricanes are clearly having a midlife crisis they can’t even decide on a set of jerseys to wear as it’s so bizarre that a team in the National Hockey League has different design for their home, road and alternate jerseys

  4. The first canes logo that looks like the one from the road sweater could be a nice shoulder patch or tertiary logo. The baseball word mark they could do a Calgary jersey situation they look good tho

  5. The third concept for the hurricanes logo looks like a Toilet seat. The white negative space looks a toilet seat and the black looks like looking down into a toilet

  6. I know i'm nitpicking here but I wish the green belly stripe went all the way around the jersey like the previous set and they still had green collars. Other than that they are a great looking jersey.☘

  7. This is probably nostalgia talking, but I'd personally like to see the recent red anniversary shirt to become the dark jersey and a white version, but with the current hurricane flags on the shoulders. Keep the black storm jersey as an alternate. Just my thoughts, though.

  8. I am wondering if the remove the green stripe behind the shamrock and add a green shoulder bar instead or make the collar green or maybe just some all green shamrocks on the shoulders for balance.

  9. The Canes current black home jerseys are one of my favorites in the league. I love that logo, just make a matching away jersey and ditch the diagonal "canes" wording. Then use their red 25th anniversary jerseys as their alternate.

  10. I think it’d be cool if the Canes logo was a depiction of a hurricane-ravaged city and then their secondary/shoulder logo could be the anguished face of a person who has just lost everything

  11. If Carolina does go through with this rebrand, I hope they go with one of the two c logos based on their original crest. In particular, I’m a fan of the one with the negative space c. Gives me huge whalers vibes, which is probably what they were going for

  12. Honestly, none of those Canes logos do it for me as a primary. My guess is that they want to use one of the top 3 options for a new shoulder patch and one of the bottom three for wordmark applications, but none of them is destined to be the new main, crest logo. They will either go with the flag logo full time or, in a perfect world, they'd be secretly working on an actual brand new logo. Hurricanes is a cool name, but not the easiest to make a good logo for

  13. Love the contemporary St.Patricks look. Despite the cool name they had boring uniforms with simple wordmarks, so it's nice to see a shamrock design even if it's 97 years after they changed their name.

    Hurricanes logo is great. None of those concepts hold a candle to their current logo.

  14. Honestly, if the Canes stick to the four-jersey rotation they used last year: black jerseys become primaries and the storm-flag logo becomes new main, white and red "CANES" wordmark jerseys as away and alternates, and the Hurricane logo gets reserved for their new-age "throwback" nights where they call back to the `02 Eastern Conference champs and `06 Stanley Cup champs. That would be the perfect permanent rebrand.

  15. I personally like the C with storm flags in it and Carolina with the state at the end. However, to make it look uniform I would do Carolina with the storm flags below the “a” and “r.”

  16. As someone who’s recently been cheering for the Canes since my wife is from the Carolinas. I like their jerseys as is, however, I wish they’d use their stadium series uniform template (and colours) as their primary and a white/red away to match. Even if they have an updated logo. They just don’t have a consistent brand which I think is their problem.

    I have always loved the Leafs St Pats uniforms. I just wish they went back to green instead of white. This version is pretty cool

  17. The pill logo is way better than this new one. Don't think and leaf fans were asking for a shamrock logo but lots are asking for a green version. The Carolina script would look good on a helmet but the rest can get filed under T for trashcan

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